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Corporate identity and image of non-profit organization
Kocourková, Adéla ; Franková, Emilie (advisor) ; Surynek, Alois (referee)
The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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Analysis and developement of visual corporate identity using modern methods and applications
Hniličková, Klára ; Zumr, Jiří (advisor) ; Khabirova, Maja (referee)
This project focuses on the step-by-step development of new visual corporate identity for a company under the name "K-IT". The paper contains an elaborate explanation of the importance of quality visual corporate identity, both from an aesthetic point of view and also in relation to marketing. The work begins with a brief introduction to digital graphics and descriptions of applications used for designing each and every part of the new visual corporate identity - Adobe Photoshop, bitmap editor, and Adobe Illustrator, vector editor. Further on the paper clarifies the principles of corporate identity and in the second half I proceed to analyze the company's current identity. Another component of this section is my own summary of general principles for designing visual corporate identity and information about the history and function of each of its parts. The project's final component is the actual design process of the new visual corporate identity, along with an explanation of methods and principles used.
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Jednotný vizuálny štýl pre Termálne kúpele Malé Bielice
Struhárová, Xénia
Struhárová, X. Corporate design for SPA Male Bielice. Bachelor thesis. Brno: Men-del university Brno, 2015. The subject of this Bachelor thesis is creation of corporate design for Ther-mal spa Male Bielice. The work deals with the concepts of corporate identity (CI) and its key components, with the main focus on corporate design (CD), it also describes the perception of customers on CI and marginally outlines the necessa-ry basis of tourism and spa marketing. Practical part evaluates the current visual presentation of the spa and its nearest rivals. Subsequently, the autor describes the creation of a new corporate design and its application on main printings and promotional materials, and at the conclusion gives a critical assessment of the implementation of CD in practice. For the creation of graphic designs has been used Adobe Illustrator and Photoshop CS6.
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Corporate Culture in the ŠKODA AUTO a. s.
Tomoriová, Sandra ; Nový, Ivan (advisor) ; Chládová, Martina (referee)
This bachelor thesis called "Corporate Culture in the ŠKODA AUTO a. s." is focused on analysing a current situation of the corporate culture in the ŠKODA AUTO a. s. It compares it with my own definition of the "Simply Clever" corporate culture determined for this company which is nowadays developing. The aim is to suggest recommendations that will lead to the better level of the corporate culture in the ŠKODA AUTO a. s. That means to reach the corporate culture under "Simply clever" conditions. The theoretical part is based on technical literature. This part specifies the term "corporate culture" and other parts of "corporate identity" such as "corporate design", "corporate communication" and "product". According to the internal documents of the company and my own experience gained during the voluntary training programme, the practical part contains these parts: characteristics of the ŠKODA AUTO a. s., description of its development and of progressive implementation of corporate culture of Volkswagen Group concern into the company ŠKODA AUTO a. s., the analysis of the current situation of the corporate culture, own definition of the "Simply Clever" corporate culture, formulation of suggestions that lead to improvement of corporate culture in the company ŠKODA AUTO a. s., and so to achieve the "Simply Clever" corporate culture based on the comparison of those two corporate cultures.
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The symbolism of colours in the organizational culture
Čarková, Ludmila ; Hiršová, Miloslava (advisor) ; Syrovátka, Oldřich (referee)
The work deals with the symbolism of colours in relation to the organizational culture. It is based on the knowledge concerning the relationship between the contents and means of the organizational culture, it also focuses specifically on the presentation of selected material artifacts which are presented to the public by the company Lesostavby Třeboň, a. s. Based on the reserch questionnaire, the values inventory and the interview it was found that the symbolism presented by the company Lesostavby Třeboň, a. s. matches the organizational culture. The information obtained was summarized in tables and bar graphs, including the resulting recommendations for the company Lesostavby Třeboň, a. s.
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Communication strategy of RPC VSE Prague
Šlapák, Petr ; Lukeš, Martin (advisor) ; Hubičková, Eva (referee)
Práce se zabývá komunikační strategií. V teoretické části se zabývá komunikací, podnikovou identitou, podnikovou kulturou, podnikovou komunikaci a podnikovým designem. V druhé části analyzuje komunikační strategii RPC VŠE především na příkladu komunikační strategie Veletrhu pracovních příležitostí Šance. Poslední kapitola obsahuje doporučení pro celkovou komunikační strategii RPC.
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